+30% Transactions from social (2017 v 2018)
+50% Social media reach (2017 v 2018)
692,000 Coverage views from earned media
Party Delights is the UK’s biggest online party shop with Halloween the cornerstone of its sales calendar.
WXY was drafted to create an engagement campaign, manage all social media channels as well as effectively use paid budget to generate sales.
Following current trends and using the popularity of big-budget films, such as Venom, The Nun and TV shows like Rick & Morty, WXY enhanced organic reach. Original video content in the form of make-up tutorials like “VENUN” capitalised on two of the biggest blockbuster films during the Halloween period.
Communicating Party Delight’s range to cut through competitors and reach consumers was essential during peak trading times. Celebrities such as Gemma Atkinson and Strictly Come Dancing’s Gorka Márquez were enlisted to promote couples’ costumes. Additionally, partnering with parent influencers and bloggers helped to increase visibility of the company’s kids costumes..
The campaign helped to increase new website visitors by 20% through social media while creating a paid reach of over 1 million on Facebook alone, with the average consumer seeing ads at least three times.
Not only did the campaign deliver a consistent look and feel that put key products front and centre, it was also supported by popular video content to drive on-platform engagement and key competitions placed to help increase organic reach to over half a million.