Amazon Seller Solutions: SEO

Search and product discovery are no doubt some of the most important elements when it comes to selling online. Indeed, for most websites ranking high on Google is a top priority, and the same can be said for the products listed on Amazon.

Optimising your products can be a minefield of jargon and technical terms, however, there are a few essentials you need to be aware of to ensure your products reach their full sales potential. 

Firstly, let’s look at what SEO (and its accompanying jargon) means; feel free to copy and paste the below for your own jargon buster cheat sheet or, if you are already well-versed scroll down to our top tips segment.


Search engine optimisation

A search engine is a platform that you use to search for websites, products, hotels, etc. The biggest search engine (as we all know) is Google, but platforms such as Amazon, and Yahoo all use similar search engine applications.

Brands make significant investments to ensure what they are selling is visible under the correct search engine results. A top Google hit can make a world of difference when it comes to a company’s bottom line.


Search engine results pages

This refers primarily to where your listing appears in a search engine query. For example, if you sell strong coffee beans, you may appear high on Amazon’s search for “strong coffee” but not as high on “high caffeine products”, this will depend on your keyword analysis and product description optimisation.

Organic and paid search results

Organic are terms that you have picked up through good SEO hygiene, relevant visitors, and the type of users you’re attracting. In short, a killer product description and those technical backend search terms need to be on point to ensure your products can be found easily.

Paid search terms are a form of advertising, where the advertiser will pay a set amount every time a visitor clicks their page/product aka pay per click (PPC).


Search engines still rely primarily on the written word, even when it comes to images. Alt tags provide a description of what the image is if it cannot be viewed, and allows search engines to index the image appropriately.

A9 algorithm 

A9 Algorithm is the system which Amazon uses to decide how products are ranked in search results. Similar to the likes of Google, it looks at keywords and relevancy to a user’s search to bring up the most suited products.

Top Tips

Product descriptions

As stated above, having the best production description is key; not only should it have the desired keywords, but it also needs to be well written to enhance user experience. 

WXY has extensive knowledge in writing product descriptions for the likes of Argos, and Amazon as well as working with non-speaking household brands to ensure their product descriptions are perfect for English speaking markets.


Every seller should have a checklist to ensure all their products meet the essential criteria to ensure that they are effectively selling on Amazon. WXY provides a checklist with our SEO Plus package.

Price Checking

Amazon sellers should be actively checking their competitor price changes, ensuring their sales aren’t impacted by changes in the market. WXY provides a price comparison report of Amazon and the changes to their prices. 

WXY | Amazon Marketing Solutions for Sellers

WXY offers an array of solutions to help improve your product discovery on Amazon and increase your revenue. See below and enjoy more sales to your Amazon page with WXY.

As a thank you for reading this blog, we’re offering 20% off any of our Amazon Marketing Solutions. 



AmazonMarc Young