Amazon Seller Solutions: Summer Season

The Summer season is undoubtedly affecting consumer purchasing behaviour.

As the temperature rises, shoppers’ interests in outdoor goods surge, but it’s not the only thing for retailers to take into account.

Here, WXY details the biggest changes that contribute to consumer shopping behaviours during the summer season.

Schools out for Summer

If anyone has been in an airport during June through to August, you’ll know how busy they can get as families jet off on their summer holidays. The airport itself is a showcase of brands; anyone else remember those Trunki suitcases?

It’s worth noting the dates of school summer holidays vary across the UK, so that you can ensure you have enough stock. Here’s a rundown of the dates you need to remember:

Scottish School Summer Holidays

28th June – 15th August

English & Welsh Summer Holidays

15th July – 6th September

Northern Ireland Summer Holidays

1st July – 30th August


New university students (along with their parents) are no doubt scouring online for the best deals to kit out their new student digs in time for the start of term in September.

Laptops and electrical goods are high on the list for many students but household goods such as shower curtains, towels, bedding and storage boxes are also popular items.

As many students living quarters don’t have an abundance of space, laptop tables, radiator airers and other storage solutions, including the good, old under-bed plastic tubs, are all top sellers in the summer.

International students are also a key consideration; the UK alone saw some 400,000 students come to the UK in 2018. Ensuring product descriptions include essential knowledge such as, electrical usage, the type of plug and even the batteries that items require can help newcomers to the country considerably.


Signs for “Festival essentials” adorn the front of many shops throughout the summer season. And with good reason. 99,000 people per day visit Coachella, and the top ten festivals in Europe see total attendance of just over 1.5 million. Have you got a festival essential in your inventory? It might be time to rejig that product description or offer a discount on a third-party website to increase product awareness. 

WXY offers an array of solutions to help improve your product discovery on Amazon and increase your revenue. See below and enjoy more sales to your Amazon page with WXY.

Amazon Product Promo

Bring traffic from other sites, to your Amazon product page whilst increasing awareness of your product by creating promotions across some of the UK’s biggest media website.

An ideal add on when bought with Amazon SEO/SEO+. Turnaround time 2-4weeks

Please note some competitions have lead times, especially at popular seasons, buy in advance to avoid missing key promotion times

-        Create a place your product in two high volume competitions

-        Competition copy writing

-        Match your product to relevant website

-        Backlink to Amazon page

-        Winner liaison

-        Moz Ranking average 45+

Amazon SEO+

Increase your traffic and get insight into your competitors pricing strategy to ensure your product has the advantage when it comes to selling on Amazon.

Turnaround time 7 working days

Our SEO+ package includes:

-        SEO health checklist

-        Up to two new SEO optimised product descriptions

-        Meta tags, picture tags, alt tags

-        Competitor price report

-        Host product on product listing site



AmazonMarc Young