To launch Heinz’ Tomato Ketchup Pasta Sauce, we wanted to get the seal of approval from the Italians, leaning into the “is it right or wrong” debate.
Partnering with Ladbible and Sepps_Eats, we got Giuseppe’s Nona to give her verdict on the sauce, resulting in a reach of over 2million on TikTok and 4million on Ladbible’s Instagram in the first 48 hours of launch.
@sepps_eats I made lunch for Nonna…but I kinda cheated 🤣 Using the new @Heinz UK Tomato Ketchup Pasta Sauce - is ketchup on pasta right or wrong?! 🤷🏻♂️🍅 | AD #nonnamarianna #nonna #heinz #KetchupOnpasta #HeinzTomatoKetchupPastaSauce #RidiculouslyRight#RidiculouslyWrong ♬ original sound - Giuseppe Federici